M., a high school junior, was rushing to class last Thursday morning when a friend stopped to ask if she was okay. Taken by surprise, she laughed and answered that she was fine. Continuing down the hall, she was met by strange glances and similar inquiries. She was at a loss. What had she done to become a celebrity overnight? It wasn’t until she sat down for her first period class that someone finally told her about Yik Yak.
Yik Yak is an application that allows individuals to post comments anonymously, essentially operating as a Twitter without handles. Sitting at her desk, M. grabbed a friend’s phone and began scrolling through a feed of posts.
“L. M. is affiliated with Al Qaeda.”
“The cheer team couldn’t get uglier.”
“K. is a slut.”
“J. N. is a fag.”
“The fact that O. P. has diabetes makes me happy.”
“S. D. + 10 years = trailer park.”
“Nobody is taking H. to prom because nobody has a forklift.”
“J. T.’s gonna get lynched at SMU.”
“How long do we think before A. B. kills herself?”
“N. likes the taste of thick pussy and wheelchair pussy.”
“99% of guys have tits bigger than J.”
“I probably heard about 10–15 nasty things written about me, some of which I couldn’t even finish reading,” M. says. “M. will let anybody anally finger her.” “M. gave dome for $6.” She had come under more intense attack than most students, but her experience on Thursday was similar to those of dozens of students at Staples High School.
I’m a student at Staples, too. It’s a good, medium-sized public school in Westport, Connecticut. We don’t walk through metal detectors on our way to class, and the main job of our school “security force” is to hand out tickets when students’ Jeeps and Audis park in staff parking spaces. John Dodig, our genial and openly gay principal, greeted my freshman class in 2010 by welcoming us to a school that was “different,” a school that rose above petty high school malice. And as a senior, I’ve found Staples to be a happy, functional, though complexly hierarchical place. The three most popular senior girl groups are the Bots, the Bedfords, and Acrimonious. There are Albone and the Rowdies, both popular senior boy groups. There are the Amigos (popular junior girls), the Cool Asians (none of whom are actually Asian), the Fairies (the soccer team, not the theater kids), the Players (the theater kids, not the soccer team), and many others.
Yik Yak arrived at Staples from Fairfield, the neighboring town, by way of the Dominican Republic, where students from Staples joined students from Fairfield Warde High School on a service trip earlier this month. Fairfield had already been rocked by the app. Students described a scene of pandemonium that eventually resulted in legal action against some who were charged with cyber-bullying. After the service trip was over and the volunteers returned to Staples, word of Yik Yak spread fast.
When you watch stupid movies about teenagers in high school, you roll your eyes at the classic fallout scene in which the hallways are filled with whispering students all gossiping about the same thing. This was exactly what Thursday afternoon looked like at Staples. “Walking through the hallways, everyone was staring at their phones,” says one target. In the course of a few periods, the most private, deplorable thoughts of the Staples student body had been put into writing. And the worst part was that no one knew who was writing this stuff — maybe the asshole you’d expect it from, or maybe the quiet girl in the back of Spanish class.
In the period after lunch, everyone was waiting for the next post. Feeds were refreshed; new batches of unsigned obscenities entertained the student body. “I remember sitting there in class refreshing the page, waiting for someone to say something horrible and awful about me,” said one junior girl. Ms. S. was fully aware of the cause for her European History class’s distraction, as apparently many teachers had downloaded and perused the app during their lunch period. With each post, another girl left class to cry in the bathroom, vent to her guidance counselor, or drive home. “I was shocked, mortified, and embarrassed,” M. says. “I then called my mom and told her I was leaving school.”
During the last period of the day, a demoralized voice came over the loudspeaker: Principal Dodig had decided to address the school. Staples has dealt with social media explosions in the past, most notably the spread of Snapchat sexting and a Facebook cyber-bullying incident whose sexual depravity made high school boys blush. But I’ve never seen Principal Dodig as upset before. Between his sentences were heavy sighs and moments of reflection.
“To all the students in the school, I urge you at least not to look at the site,” he said. “I’ve heard several people today have read some things about them and they’re in tears. Don’t look at it. And if you don’t see it, it won’t bother you.”
His announcement gave Yik Yak new momentum.
“Mr. Dodig molested me with a weed wacker.”
“John Dodig touched my no-no parts.”
Yik Yak has been available for download since last November, and anonymity has existed since the dawn of the internet. So why did the app literally bring Staples to a halt last week? Maybe it was a form of emotional release for students who were beginning to relax after months of academic stress. Perhaps it was a way for students to get their bitterness out about their classmates, teachers, and administrators. Or perhaps it was simply the newest, must-have social media thing.
One student told Inklings, the school newspaper, that “kids are just mean these days, and they needed a new way to insult each other.” Maybe. I remember when Formspring and Honesty Box infiltrated my middle school hallways. But Yik Yak felt different. It wasn’t just a new tool for the school’s bullies; it was also an equalizer. No one was safe, regardless of his or her place on the social pyramid. Bots and Amigos were targeted just as much, if not more, than the gays, the fat kids, the nerds, the friendless. “K. sounds like she has a cock in her mouth 24/7,” went a typical attack on an Amigo. Staples Guidance counselor Victoria Capozzi says that one student, prior to finding himself the target of a homophobic post, was completely unaware that his peers even questioned his sexuality. Suddenly, the social 1 percent was subject to the same sort of cyber torment that had in the past been directed at the students at the bottom of the pyramid. Yik Yak gave everyone a chance to take down enemies, reveal secrets, or make shit up in order to obliterate reputations. You didn’t need internet popularity in order for your post to be seen; you just needed to be within a 1.5-mile radius of your target and your audience.
Over the weekend, targets turned to their friend groups for comfort. Group chats were flooded. A sample from one of the popular groups:
“Why am I getting ripped apart?”
“I feel like I’m in Mean Girls.”
“I was really rattled and red in school, I left for last period.”
“H. will be forever known as the fat girl.”
M. still wasn’t in school on Friday. A senior girl who had also been attacked on Yik Yak told me over the weekend that she dreaded going back. “How do you look a classmate or teacher in the eye knowing that they might have read something about you? Or worse, they might have written something about you?”
Some students want to see the IP addresses of the authors identified. I would too, though I have the depressing suspicion that the students who wrote the worst posts don’t care about the lasting impact that they have had on peoples lives. In conversations with our teachers, guidance counselors, and parents, we constantly hear, “We didn’t have this when we were growing up.” Well, neither did we. Yik Yak and its capacity for anonymous, targeted destruction is new to all of us. By the end of the week Yik Yak had been blocked on Staples property, but it also had raised $1.5 million in funding. So I wouldn’t be surprised if there’s a competitor to Yik Yak on everyone’s phones next week. Are we just supposed to ignore it? I see no solution in sight, and personally, I am thrilled to be graduating in a few weeks.
*Names have been anonymized, and one or two details have been altered slightly, to not make it even worse.